Peter Glassen is a brand consultant and semiotician. He advises and supports companies and organisations in Switzerland and Germany. Branding made in Switzerland.


Peter Glassen is a brand consultant and semiotician. He has significant experience in the field of visual communication. After he completed his professional training as an advertising designer in former East Germany, he founded an advertising agency at the age of 20 after the fall of the Berlin Wall.

In the mid-90s he started his own brand consulting business in Berlin. Parallel to his consulting activities, he studied communication sciences and art history. His studies focused on semiotics and iconology. These subjects unified his passion for branding and his interest in images.


He earned his doctorate at the University of Basel with a focus on «Brand Myth – Mythological images in brand advertising». His dissertation was a media science study of the brands Nike, Adidas and Puma. The work examines mythologically staged images in brand advertising.


Today Peter Glassen advises and supports companies and organizations in the scientific-strategic development of their brand. As part of an international community of semioticians he is specialized in the analysis and synthesis of inter/cultural codes and signs. He is the founder of the Swiss Expert Network for Applied Semiotics: semiotics.ch


In addition to consulting, Peter Glassen taught at the Baden-Wuerttemberg Cooperative State University (Germany) and the University of Basel (Switzerland). He is currently a lecturer in pictorial theory at the Bern University of the Arts.
He regularly lectures on branding and semiotics.