Peter Glassen is a brand consultant, media scientist and art historian. He has significant experience in the field of visual communication. After he completed his professional training as an
advertising designer, he founded an advertising agency at the age of 20. This was a formative time, and very much helped to shape him as a young entrepreneur.
Later he started his own brand consulting business in Berlin and was commissioned by various educational institutions as a lecturer on visual communication. Parallel to his consulting activities, he studied communication sciences and art history at the Free University of Berlin. His studies focused on semiotics and iconology. These subjects unified his interest in brand communication and his passion for images.
He earned his doctorate at the University of Basel with a focus on «Brand Myth – Mythological images in brand advertising». His dissertation was a media science study of the brands Nike, Adidas and Puma. The work deals critically with mythologically staged images in brand advertising.
Today Peter Glassen advises and supports companies and organisations in Switzerland and Germany. Together with market researcher and cognitive psychologist Réka Farkas, he developed a successful consulting concept with which a brand identity can be precisely analysed and strategically developed based on personality psychology.
In addition to consulting, Peter Glassen taught at the Baden-Wuerttemberg Cooperative State University (Germany) and the University of Basel (Switzerland). He is currently a lecturer in pictorial
theory at the Bern University of the Arts.
He regularly lectures on branding and semiotics.